Can coach companies lure business people on board?

Can coach companies lure business people on board?

IN THE past, coach travel was seen as somewhat glamorous. That is perhaps an odd legacy of a Clark Gable film from 1934 called “It Happened One Night”, about a romance between two passengers travelling on a crowded bus going from Florida to New York. But now many people look down on it as something used only by time-rich, money-poor people—at best by students going on a Greyhound bus across America for the summer on the slimmest of budgets; at worst by homeless people who “carry all their stuff in plastic bags”, as one of Gulliver’s interviewees unsympathetically put it.

But when Gulliver went on a Flixbus coach in Germany recently, he was very surprised to find business travellers on board:

On the firm’s flagship route from Nuremberg to its hometown of Munich, winding between snow-capped peaks and picture-book villages in Bavaria, its bus passengers look distinctly affluent. Many on board play on tablets to pass the time; shirts and ties are common. One discerning traveller reads The…Continue reading

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