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Prairie Home Companion's New Name Is a Terrible Example of Branding
incomerevealed.com

When the brand doesn’t say anything, your work isn’t done.

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An accounting scandal sends Steinhoff plummeting
incomerevealed.com

Steinhoff goes on special offer THE scale is staggering, even by the standards of scandal-worn South Africa. Steinhoff, a retailer that is one of the country’s best-known companies, admitted to “accounting irregularities” on December 6th when it was due to publish year-end financial statements. Its chief executive, Markus Jooste, resigned, and the firm announced an […]

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As WTO members meet in Argentina, the organisation is in trouble
incomerevealed.com

“EVERYBODY meets in Buenos Aires,” said Cecilia Malmstrom, the European Union’s trade commissioner, days before heading there for the World Trade Organisation’s (WTO) biennial gathering of ministers, which opens on December 10th. Some non-governmental organisations have been blocked by the protest-averse Argentine authorities, but a meeting of people will indeed take place. One of minds […]

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Western companies are getting creative with their Chinese names
incomerevealed.com

MCDONALD’S drew ridicule in China when it changed its registered name there to Jingongmen, or “Golden Arches”, in October, after it was sold to a Chinese consortium. Some on Weibo, a microblogging site, thought it sounded old-fashioned and awkward, others that it had connotations of furniture. The fast-food chain was quick to reassure customers that […]

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Plant-based “meat” is so tasty that Europe’s meat industry has to bite back
incomerevealed.com

Carroticide THE “kapsalon” is a healthy mix of chips, melted Gouda cheese, shawarma, lettuce and garlic sauce and is a tried and tested hangover cure in the Netherlands. So naturally, a butcher’s shop on the Spui, in The Hague, put it on its takeaway menu, alongside burgers and sausage rolls. As two young women walk […]

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A Former FBI Negotiator Spills The Secrets for Winning Any Exchange
incomerevealed.com

Christopher Voss created his company Black Swan based on the skills learned as a negotiator in hostage situations.

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Allergan’s unusual legal tactic attracts political scrutiny
incomerevealed.com

“BRAZEN” and “absurd”: Allergan certainly drew a reaction from American lawmakers when it transferred its patents for Restasis, a dry-eye drug, to the Saint Regis Mohawk Tribe in September. Last week a congressional committee held a hearing on the deal, which, if recognised as valid, risks undermining the American patent-review system. As entities granted sovereign […]

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Twitter Launches a New Way to Promote Tweets
incomerevealed.com

Twitter launched its first ever subscription-based ad model in an effort to reverse declining ad revenues.

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ABP, a Dutch pension giant, is more admired abroad than at home
incomerevealed.com

EUROPE’S largest pension fund, a scheme for Dutch public-sector workers called ABP, is much feted abroad for its efforts in “sustainable” investing. At home, however, where it provides pensions to one in six families and manages nearly one-third of pension wealth, it is suffering a crisis of confidence. By international standards, Dutch pensions are extremely […]

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Equity valuations are high. But other options look even worse
incomerevealed.com

EVERY investor would like to find the perfect measurement tool to tell them when to get into, and out of, the stockmarket. The cyclically adjusted price-earnings ratio (CAPE), as calculated by Robert Shiller of Yale University, averages profits over ten years and is used by many as an important valuation indicator. Currently it shows that […]

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