Brands that are willing to go beyond the baseline “we believe in gender equality” and really take a stand can attract an even more loyal customer base.
Mistakes happen. It’s a business’ response to a mistake that make it a win or a loss. Busch Beer just demonstrated damage control via social media at its finest.
The Internet of Things has made its way into many of our homes, but what about its business applications? These 6 statistics highlight what IoT tech can do for your business.
MOST banks gush about digital technology, fearing all the while that some born-digital usurper, large or small, will do to them what Amazon has done to retailers, Uber to taxi-drivers and Airbnb to hoteliers. Some have reorganised themselves to become nimbler, copying startups by forming small teams to generate, test, reject and improve ideas at […]
THE past decade has been tough for conventional “active” fund managers, who try to pick stocks that beat the market. They have been losing business to “passive” funds—those that try to replicate a benchmark, like the S&P500 index. Passive funds have much lower fees. Figures from Inalytics, a company that analyses fund managers’ portfolios, suggest […]
AS COMPUTING power has grown, it has become easier to uncover information hidden inside datasets that seem totally unconnected. Some recent studies have used this approach to reveal business-related information flows. One linked the movements of 18th-century share prices with the arrival of ships bringing news. Another looked at the relationship between business activity and […]
WHEN British soapmakers merged with Dutch margarine merchants to form Unilever in 1929, the logic was clear. Both firms shared a key ingredient, animal fat, and were starting to step on each other’s toes as they diversified. Unilever is one of the world’s largest consumer-goods firms. A dual-nationality company, it has headquarters in both Britain […]
The Number One Cause Of Business Failure #engagement #badleadership
How to take a real-life approach to branding to create less friction and more traction, from a guy who gives business advice to Verizon and Martha Stewart.
To build a sustainable business, prioritize customer retention over customer acquisition.