TIPPED, not stirred, is how hip young things in China now take their tea. To be exact, at a 45-degree tilt. So advise the tea-ristas of HEYTEA, a budding, pricey tea chain, the better to blend the bitter tang of freshly brewed leaves with a salty cream-cheese “cap”. Naigai cha, or cheese-tea, has taken China’s […]
THE single-storey main branch of the Texas Hill Country Bank, in Kerrville, sits at the back of a tired shopping centre, in the shade of a six-storey Wells Fargo building. When Roy Thompson, the chief executive, was hired (from Wells) in 2012, three years after it opened, he ran a radio ad campaign to alert […]
It’s tempting to slack off during the dog days of summer, but content marketing doesn’t take a vacation. If you want top dog results, the time to assess your efforts is now.
AI is the future of marketing but are you ready?
Fitness brands often have to find ways to stand out in a competitive market. Check out these popular marketing trends that are working for them, and consider if they might apply to your industry, as well.
FOUR years ago, Cho Hyun-ah, an executive at Korean Air made headlines around the world when she threw a fit because she was served macadamia nuts in their packaging rather than on a serving dish in first class on the airline. She reportedly insulted the cabin crew, threw documents at them, and forced them to […]
Blockchaintechnology can be confusing to your customers and potential investors–here’s how to tell your story in an impactful way.
If you want to succeed with influencer marketing in 2018, this is your ticket to ride.
If you want your content marketing to walk the walk, you had better learn to talk the talk.
Successful marketing is 30% planning and 70% execution. This successful entrepreneur shares his proven secrets of success.