Online Marketing

HEYTEA wants to make tea-drinking cool again in China
incomerevealed.com

TIPPED, not stirred, is how hip young things in China now take their tea. To be exact, at a 45-degree tilt. So advise the tea-ristas of HEYTEA, a budding, pricey tea chain, the better to blend the bitter tang of freshly brewed leaves with a salty cream-cheese “cap”. Naigai cha, or cheese-tea, has taken China’s […]

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The number of new banks in America has fallen off a cliff
incomerevealed.com

THE single-storey main branch of the Texas Hill Country Bank, in Kerrville, sits at the back of a tired shopping centre, in the shade of a six-storey Wells Fargo building. When Roy Thompson, the chief executive, was hired (from Wells) in 2012, three years after it opened, he ran a radio ad campaign to alert […]

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This Is the Perfect Time of Year to Assess Your Content
incomerevealed.com

It’s tempting to slack off during the dog days of summer, but content marketing doesn’t take a vacation. If you want top dog results, the time to assess your efforts is now.

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How Creative Marketers Use Artificial Intelligence to Deliver a Better Experience
incomerevealed.com

AI is the future of marketing but are you ready?

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4 Genius Marketing Trends Employed by Fitness Studios
incomerevealed.com

Fitness brands often have to find ways to stand out in a competitive market. Check out these popular marketing trends that are working for them, and consider if they might apply to your industry, as well.

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Korean Air’s “nut rage” sisters step down
incomerevealed.com

FOUR years ago, Cho Hyun-ah, an executive at Korean Air made headlines around the world when she threw a fit because she was served macadamia nuts in their packaging rather than on a serving dish in first class on the airline. She reportedly insulted the cabin crew, threw documents at them, and forced them to […]

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4 Ways to Improve Your Blockchain Marketing
incomerevealed.com

Blockchaintechnology can be confusing to your customers and potential investors–here’s how to tell your story in an impactful way.

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How Understanding User Intent Can Help Build Better Micro-Influencer Campaigns
incomerevealed.com

If you want to succeed with influencer marketing in 2018, this is your ticket to ride.

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3 Voice Search Tactics That Will Improve Your Content
incomerevealed.com

If you want your content marketing to walk the walk, you had better learn to talk the talk.

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This Successful Soap Entrepreneur Is Awash with New Customers from Great Marketing Execution
incomerevealed.com

Successful marketing is 30% planning and 70% execution. This successful entrepreneur shares his proven secrets of success.

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