Industry giant Lumos Labs is trying to figure out how to tout its products without making unverifiable health claims.
The basketball star is teaming up with a former Pepsi Marketing exec to boost struggling Celevland businesses.
Semantic marketing is transforming the way marketers understand and target their customers’ interests and allows them to deliver results that more closely align with what customers really need.
“I AMWAY you this song!” So declared Tan Weiwei, a Chinese pop artist, during a performance in Shanghai on August 14th. Hers was the closing act in a gala celebration thrown by America’s Amway, the world’s largest direct-sales company, for its top sales representatives in China. When she used that odd expression, which in China […]
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