Companies like Fluevog Shoes, Local Motors, and Sock It to Me use customer contests to spark new ideas–and boost marketing buzz.
Effective marketing is an art and a science. Do it right, and watch your bottom line grow.
SAUDIA will not, it seems, be segregating its cabins by sex after all. Several reports last week had suggested that the Saudi national carrier was about to apply the country’s strict sexual apartheid in the skies. Saudi men were reportedly unhappy that their wives were sometimes forced to sit next to unrelated men on the carrier’s planes. […]
Social media marketing needs an audience to work. But how do you build your social media audience? Here are 39 ways to acquire followers and keep them.
In the world of marketing technology, remember that tech is on your side. Explore it, use it and put it to work for you toward your goals.
When you’re an entrepreneur in the digital age, you have many choices for effective marketing.
Stephanie McMahon, daughter of WWE founder Vince McMahon, explains how the WWE leverages a circular marketing ecosystem to grow revenue.
11 pieces of must-know holiday marketing advice from social media leaders.
Marketing your product is hard, but did you ever think of mistakes you could have avoided at the earlier stages?
Davis Smith defied advisers by founding his outdoor gear company, Cotopaxi, as a benefit corporation, and quickly spread the word with an inventive guerrilla marketing campaign.