Marketing your product is hard, but did you ever think of mistakes you could have avoided at the earlier stages?
Davis Smith defied advisers by founding his outdoor gear company, Cotopaxi, as a benefit corporation, and quickly spread the word with an inventive guerrilla marketing campaign.
Most people don’t relate to the traditional image of a suburban mom and dad with 2.5 kids anymore. Here are a few things to keep in mind when starting a new family-targeted campaign:
Neuroscience explains why images of delicious food, cute babies and thrilling stunts leave such a lasting impression.
If you are not testing mobile marketing at physical retail, you are falling behind.
You don’t have to do all the marketing yourself. Your satisfied customers will take it from here.
Marketing isn’t about reaching the greatest number of people – it’s about reaching the greatest number of people who will actually buy your product. Here are some tips for finding THAT number.
Learn how data-driven digital marketing can pay dividends for your brand.
Now that pretty much everyone on the planet gets the importance of content marketing it’s time to throw a wrench in the works. To remain effective with your content marketing efforts you must constantly evaluate, change, and evolve!