Online Marketing

The Twisted Genius of Cambridge Analytica: How Bad Intent Ripped off 50 Million Facebook Users
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A seemingly innocuous app found via Facebook grabbed personal insight on 50 million-plus users. A digital marketing pro explains what happened.

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6 Creative Ways to Slash Your Social Media Marketing Spending
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Looking for ways to conduct social media marketing on a tight budget? Here are six ways you can get started.

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You Don't Have To Limit Your Seasonal Products' Marketing to One Time of The Year
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By remaining cognizant of what your consumer wants and needs from your brand, you can connect with them year-round.

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MTV Did Something Unheard of in Television and It Was Genius Emotional Intelligence
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In cause marketing it’s best to let values drive things and to stay out of the way.

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These 3 Marketing Mediums Are Sometimes Ignored, But They Shouldn't Be
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Forgetting traditional media can be a big mistake–especially if they are the primary ways your demographic consumes their media.

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How to Use Reddit to Build Up Your Professional Credibility
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Think of the social site as more of a giant networking community with its own peculiar rules, rather than just some marketing tool.

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Gold Medalist Chloe Kim Tweets That She's Hungry and Savvy Businesses Jump at the Opportunity to Get Her Something to Eat
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Actually, Chloe Kim tweeted that she’s “hangry” which was the green light for restaurants and food companies to flex their marketing muscle.

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This $500 Million Company Still Uses Word of Mouth Marketing. Here's Why You Should, Too
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This is why you should learn from the best.

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The Biggest Loser of Super Bowl LII (and It Wasn't Tom Brady)
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How you can create better marketing pieces than the 2018 Super Bowl ads–and you don’t need $5 million to do it.

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Duracell's Edgy Super Bowl Tweet Just Reinforced Some Major Marketing Lessons
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Fly, Duracell, fly.

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