But here’s the thing. Lots of businesses, both small and large, are unknowingly making their digital marketing strategies even more complicated than they have to be.
ONE recent morning in Salem in the state of Massachusetts, a witch ran out of wands. Teri Kalgren, the owner of Artemisia Botanicals, an apothecary and magic shop, attributed the shortage to a witch-inspired boom. People have long flocked to Salem to learn about the infamous witch trials of 1692, in which Puritan hysteria led […]
Smart entrepreneurs are using crowdfunding platforms like PieShell to market their products and gain a following.
Stuck trying to decide where to allocate funds for social media marketing? Reading this guide is a terrific place to start.
Five tips to know when it might be time to move beyond product and into brand advertising.
If you do not take the time to do this, you could end up on the “black list.”
Marketing is hard. Everyone is trying something new, but here are 5 tried-and-true techniques that get the job done.
It’s not enough just to woo customers to the contract signing or the checkout line. Too often, once brands close a sale, they stop really investing in that customer as they move on to the next one.
Frustrated with your marketing? See why companies with internal marketing teams can never get the results of an independent, integrated agency.
Clever is often overrated in marketing. This time, it’s not.