Curious about how influencer marketing really impacts a brand’s performance? Find out some of the best ways in which influencers help the brands they promote.
CPG brands are getting better at tracking and measuring the impact of their digital marketing efforts on retail sales. Here’s how Mike’s Hard Lemonade is doing it.
With so many choices, it’s hard to know what podcasts are worthy of your time. For the well-rounded marketer, add these 9 to your playlist.
No more “New email, who dis?” Create email campaigns your contacts want to open.
Need a way to optimize your e-commerce sales strategy? Use these effective tactics to work with influencers, and drive more sales for your brand.
B2B marketing doesn’t look like the same as it did 5 years ago. It’s more personal, more diverse, and more transparent.
One of the best ways to drive better results from your content marketing strategy is to diversify the types of content you’re creating.
The most critical do-it-yourself video hacks from an expert for low budget-high impact marketing.
You should be learning from everything you’re doing to continue getting better.
Influencer marketing is a new and exciting opportunity for businesses. Just be sure shady influencers aren’t taking advantage of you in the process.