Apple

Watch Steve Jobs Make an Iconic Launch That Helped Apple Become the World's Most Valuable Company Today
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The iMac was released in 1998.

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Apple, Amazon, Facebook, Alphabet, and Microsoft Are Collectively Worth More Than the Entire Economy of the United Kingdom
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Apple makes roughly as much money every day as 2,500 average U.S. households make in a year.

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Apple Investors and Watchers Are Worried About the Next Earnings Call: Here's Why
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A lot of people think that if the money’s good, everything is fine. But that is not strategy.

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This Laptop Will Leave You Speechless (and Make Apple Jealous)
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The Dell XPS 13 is one of my favorite laptops, even if I’m still adjusting to the rose gold color.

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If You Want to Build a Billion-Dollar Brand Like Apple and Coca-Cola, Change Your Marketing Strategy
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Five tips to know when it might be time to move beyond product and into brand advertising.

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After a bite of Apple, Margrethe Vestager targets another tech giant
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MARGRETHE VESTAGER’S assault on technology firms she deems to have improperly massaged down their tax bills continued this week with a tilt at Amazon. The internet retailer faces a bill of €250m ($293m) for back taxes over what the European Union’s competition commissioner considers to have been an illegal sweetheart deal with Luxembourg. The order […]

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Rivalry between Apple and Samsung in smartphones will grow fiercer
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NEVER shy about hype, on September 12th Apple’s boss, Tim Cook, presented the firm’s latest iPhones to a packed auditorium in its glitzy new headquarters in Cupertino. He made a grand prediction: its new, premium phone, the iPhone X (pronounced “ten”), will “set the path of technology for the next decade”. Set to be released […]

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How Starbucks, Apple and More Make Content Work For Them
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Great content can make all the difference but it still requires a plan. Starbucks and Apple know how to leverage content.

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Facebook, Twitter and Apple get into the television business
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ON AUGUST 27th the season finale of HBO’s “Game of Thrones”, one of the most expensively produced series in television history, will air to an audience of more than 10m Americans. When it ends, viewers can switch to one of the most inexpensively produced shows in the industry, “Talk the Thrones”, in which boffins sit […]

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Apple Isn't the Only Branding Genius. These 6 Companies Are Making Original Content the Right Way
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Original content has become one of the most creative – and necessary – marketing tactics employed by brands today. Here are 6 brands doing it right.

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