The iMac was released in 1998.
Apple makes roughly as much money every day as 2,500 average U.S. households make in a year.
A lot of people think that if the money’s good, everything is fine. But that is not strategy.
The Dell XPS 13 is one of my favorite laptops, even if I’m still adjusting to the rose gold color.
Five tips to know when it might be time to move beyond product and into brand advertising.
MARGRETHE VESTAGER’S assault on technology firms she deems to have improperly massaged down their tax bills continued this week with a tilt at Amazon. The internet retailer faces a bill of €250m ($293m) for back taxes over what the European Union’s competition commissioner considers to have been an illegal sweetheart deal with Luxembourg. The order […]
NEVER shy about hype, on September 12th Apple’s boss, Tim Cook, presented the firm’s latest iPhones to a packed auditorium in its glitzy new headquarters in Cupertino. He made a grand prediction: its new, premium phone, the iPhone X (pronounced “ten”), will “set the path of technology for the next decade”. Set to be released […]
Great content can make all the difference but it still requires a plan. Starbucks and Apple know how to leverage content.
ON AUGUST 27th the season finale of HBO’s “Game of Thrones”, one of the most expensively produced series in television history, will air to an audience of more than 10m Americans. When it ends, viewers can switch to one of the most inexpensively produced shows in the industry, “Talk the Thrones”, in which boffins sit […]
Original content has become one of the most creative – and necessary – marketing tactics employed by brands today. Here are 6 brands doing it right.