How to market your business online afterventuringinto the real world of business.
Last summer, Uber at last started allowing its customers to tip their drivers. There was nothing actually preventing them from tipping before. At the end of the ride a passenger could have pulled out his wallet, fished around for change and handed the driver a few dollars. But it would have seemed absurd to do […]
Clickbait for plutocrats A YOUTUBE video featuring a woman sporting a gold watch and driving a convertible, which has been viewed online nearly 5m times. A social-media “influencer” with more than 11m followers on Instagram posting photos of herself wearing the same timepiece. A limited flash sale of the watch on Net-a-Porter, a website. Purveyors […]
Are you looking at the right data to match your company goals? It will make all the difference.
The days when the digital world could stand alone in blissful ignorance of how the rest of the world does business are clearly waning
Recently, Nielson worked with worked with several major digital publishers to learn more about the audiences that engage with their content day-to-day, to help them to put the pieces of the consumer picture together from across digital content types, social platforms, and devices. The results are not only useful to these media brands. They offer […]
An experienced digital marketer can be instrumental for any type of business.
Admitting that you need to transform your digital marketing strategy can be difficult, but it’s absolutely necessary if you want your brand to continue to grow and evolve.
Is your digital marketing team set up for success? These books and blogs can help.
The risks of cutting corners while trying to build integrity