The days when the digital world could stand alone in blissful ignorance of how the rest of the world does business are clearly waning
Recently, Nielson worked with worked with several major digital publishers to learn more about the audiences that engage with their content day-to-day, to help them to put the pieces of the consumer picture together from across digital content types, social platforms, and devices. The results are not only useful to these media brands. They offer […]
An experienced digital marketer can be instrumental for any type of business.
Admitting that you need to transform your digital marketing strategy can be difficult, but it’s absolutely necessary if you want your brand to continue to grow and evolve.
Is your digital marketing team set up for success? These books and blogs can help.
The risks of cutting corners while trying to build integrity
GREAT expectations attended digital journalism outfits. Firms such as BuzzFeed and Mashable were the hip kids destined to conquer the internet with their younger, advertiser-friendly audience, smart manipulation of social media and affinity for technology. They seemed able to generate massive web traffic and, with it, ad revenues. They saw the promise of video, predicting […]
Shama Hyder, founder and CEO of The Marketing Zen Group, explains the major trends you should follow to grow your business this year.
GERMANY’S third-biggest retail bank has no branches. It is also Dutch. And it is highly profitable. ING-DiBa, an online bank owned by ING, the Netherlands’ biggest lender, looks after €133bn ($154bn) of deposits for over 8m customers. In a fragmented market—most Germans entrust their savings to small, local banks—that means a share of around 6%. […]
But here’s the thing. Lots of businesses, both small and large, are unknowingly making their digital marketing strategies even more complicated than they have to be.