“THE making of a big tech reckoning,” blared one typical headline earlier this year. “The case for breaking up Amazon, Apple, Facebook and Google,” touted another. Based on media coverage alone it might seem as if the tech titans are in trouble. Add in the news, on July 18th, of a record €4.3bn fine for […]
DISCOVERING and harnessing fire unlocked more nutrition from food, feeding the bigger brains and bodies that are the hallmarks of modern humans. Google’s chief executive, Sundar Pichai, thinks his company’s development of artificial intelligence trumps that. “AI is one of the most important things that humanity is working on,” he told an event in California […]
FROM quantum computing and smartphones to self-driving cars, home thermostats and delivering the internet by balloon, Google or, technically, Alphabet, the holding company that the firm established in 2015, has its fingers in many pies. But the company’s main business, which pays for all of its dabblings elsewhere, is digital advertising, which in 2017 accounted […]
Google to online marketers: Clean up your act — for your own good.
Google, Google AdWords, AdWords, Neil Patel, online advertising, SEO
Don’t let your low search ranking cause you to miss out on business opportunities. Show Google that your site is relevant by launching this strategy.
“WE USED to be so dismissed,” says Jeremy Stoppelman, the boss of Yelp, an online-review site which has waged a six-year-long battle against Google over how the online giant ranks its search results. Now American regulators are taking concerns about Google more seriously. On November 13th, Josh Hawley, Missouri’s attorney-general, launched an investigation into the […]
IN RECENT months Google and Facebook have made changes that may escape the notice of most of their billions of users, but not of news organisations. Facebook began displaying the logos of publishers in some of its posts, so readers can identify the news source. And Google for the first time gave publishers the ability […]
Google can make or break your online reputation as an entrepreneur. But you have more control over the situation than you may think.
“DON’T be evil” is Google’s corporate motto. If only it were so simple. The online-search giant is in a tricky spot after an employee published a long, anonymous memo online about why women are under-represented in the technology industry. The main reason may not be sexism, asserted James Damore, the young Harvard-educated software engineer later […]