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The Super Simple Custom You Must Get Right When Doing Business in Asia
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Cross-cultural communication starts with an understanding of local business customs. Get the basics right if you want to get off to a good start.

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What Natarajan Chandrasekaran must do next at Tata
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FACED with complexity humans often resort to a heuristic, a rough mental template that gets the job done. That could come in handy at Tata Group, India’s largest business, whose dizzying mix of scale, palace politics and sense of moral purpose defy any categorisation. Tata’s boss, Natarajan Chandrasekaran, known as Chandra, has been in the […]

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The End of an Era: How Marketers Must Respond to Google Chrome's Update
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Google to online marketers: Clean up your act — for your own good.

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5 Questions You Absolutely Must Answer When You Pitch to Investors
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Investors in startup companies care about the big idea and your vision, but they need to know how you will make them money before they invest.

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5 Tricks Every Entrepreneur Must Know About Successful Budgeting
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Budgeting for a small business can be complicated, but there a finance fundamentals that apply across industry lines to help you build your budget.

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Publishers are wary of Facebook and Google but must work with them
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IN RECENT months Google and Facebook have made changes that may escape the notice of most of their billions of users, but not of news organisations. Facebook began displaying the logos of publishers in some of its posts, so readers can identify the news source. And Google for the first time gave publishers the ability […]

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Got Omnichannel? 4 Offerings Your eCommerce Business Must Have in 2018
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Learn more about how adopting an omnichannel strategy can drive brand growth in 2018.

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Developers Must Become Brand Marketers Says SAP
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A brand affords your business to charge a premium price. As developers find themselves at the very heart of today’s digital businesses, everything they do impacts brand value.

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4 Steps Entrepreneurs Must Take To Avoid Wasting Money With Online Advertising
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How to build a data-driven yet customer-centric marketing strategy to decrease cost per acquisition and gain a competitive advantage.

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Those Who Wish to Travel the World Must Learn These Expert Ways to be a Better Global Citizen
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Life is too short to stay at home. See the world as a global citizen with these simple tips.

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