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Oscars $100K Gift Bag Is Big News but Brands in It May Not Get Much
incomerevealed.com

Picking the right opportunities for your brand is an important skill if you don’t want to waste money.

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Facebook News Feed Armageddon Survival Guide: 6 Loopholes to Stay Alive
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It’s time for companies to re-think their Facebook marketing strategies.

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Research Just Revealed the Real Problem With Facebook's News Feed (and It's Ugly)
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Oh, how society is in trouble.

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Will This Facebook News Feed Update Kill Struggling Businesses?
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How keeping it human and focusing on community can help your business page thrive under the new algorithm

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Digital news outlets are in for a reckoning
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GREAT expectations attended digital journalism outfits. Firms such as BuzzFeed and Mashable were the hip kids destined to conquer the internet with their younger, advertiser-friendly audience, smart manipulation of social media and affinity for technology. They seemed able to generate massive web traffic and, with it, ad revenues. They saw the promise of video, predicting […]

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Toutiao, a Chinese news app that’s making headlines
incomerevealed.com

WHEN rumours swirled in August that Baidu, a Chinese online-search giant, was buying Toutiao, the scrappy news-aggregation platform reportedly quipped in response that reports had mistaken the buyer for the seller. The firm is proud with good reason. Toutiao’s growth since its launch in 2012 has been stellar: it says it has already drawn 700m […]

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How leading American newspapers got people to pay for news
incomerevealed.com

Past … SOMETIMES it feels like the 1970s in the New York Times and Washington Post newsrooms: reporters battling each other to break news about scandals that threaten to envelop the White House and the presidency of Donald Trump. Only now their scoops come not in the morning edition but in a tweet or iPhone […]

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The #1 Thing Fake News Can Teach Entrepreneurs About Marketing
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fake news, entrepreneurs, marketing, growth hacking, growth, startup, social media, engagement

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Google Home Shares Fake News as Facebook Launches Its Fact-Checking Initiative
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The fight against fake news continues, but some battles may be harder than others.

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False news items are not the only problem besetting Facebook
incomerevealed.com

“MARK ZUCKERBERG, dead at 32, denies Facebook has problem with fake news.” The satirical headline, which made the rounds online this week, nicely encapsulates the most recent woes of the world’s largest social network: its algorithms, critics say, filled users’ newsfeeds with misinformation—and in the process influenced the American election result. But this is not […]

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