You have three choices in a situation like this one. Two of them can wind up making you ‘Internet famous.’
A lot of people think that if the money’s good, everything is fine. But that is not strategy.
When you’re planning your next conference, take some time to think about how you could incorporate an experiential marketing element.
Russ Klein, the CEO of American Marketing Association and former CMO of Burger King, Arby’s, Dr Pepper, and 7-Eleven provides five tips on the business of marketing.
The first step turning ideas into reality is to identify meaningful problems
With the right preparations, business travel can be both productive and enjoyable.
FACED with complexity humans often resort to a heuristic, a rough mental template that gets the job done. That could come in handy at Tata Group, India’s largest business, whose dizzying mix of scale, palace politics and sense of moral purpose defy any categorisation. Tata’s boss, Natarajan Chandrasekaran, known as Chandra, has been in the […]
This isn’t your usual McDonald’s.
Although more than 200 cities failed to make the cut to host the e-commerce giant, there could be a longer-term consolation prize.
With the “new normal” for winter including some serious snow events in usually mild part of the country, having the right pair of boots can make a big difference.