Should

This $500 Million Company Still Uses Word of Mouth Marketing. Here's Why You Should, Too
incomerevealed.com

This is why you should learn from the best.

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Why a New Memo on Diversity Should Make Venture Capitalists Look in the Mirror
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Lightspeed is asking its portfolio companies to implement a version of the NFL’s Rooney Rule when hiring executives. But should the same standard apply to VC firms themselves?

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Women's Empowerment Should Include Equality In  Small Business Lending
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Closing the gender gap in small business finance will help the American economy grow further

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Facebook Is Quietly Showcasing the Future of Healthcare–and You Should Pay Attention
incomerevealed.com

They’re tough subjects, but suicide and drug addiction hit close to home for many, including veterans. Here’s how innovators are battling these problems, and why entrepreneurs should care.

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5 Things CEOs Should Start (and Stop) Doing in 2018
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With the new year comes a new set of business trends leaders need to be monitoring. What will deliver the biggest impact this year?

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5 Successful Founders Get Brutally Honest About When You Should Start a Business
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Becoming an entrepreneur: Should you jump right in? Should you dip your toes? 5 entrepreneurs tell you how to take the next step.

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Entrepreneurs Should Follow the Star Wars and Airbnb Story Formula To Craft Irresistible Presentations
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By incorporatingelements of ‘The Hero’s Journey’ into apitch, you’ll make a strong connection with your audience.

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What 28 Entrepreneurs & Marketers Are Doing Differently in 2018 (And You Should Too)
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What successful entrepreneurs, marketers and small business owners are resolving to do this year

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The Announcement Airlines Don't Make Before You Fly (But Should)
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If airlines had to reveal as much about themselves as passengers do before each flight, your boarding preamble would sound something like this

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4 Non-Business Books Every Business Person Should Read in 2018
incomerevealed.com

Tired of reading business book after business book? Spice up your reading list while strengthening your business with these four fiction books in 2018.

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